Bringing your brand to life needs someone who believes in life, lives it, and speaks it into existence – because life is about taking the bull by the horns.… Meet our Head of Digital, Charlotte Mathe, a digital strategist and a lover of community management, who strives to not only give brands their true voice but also find their communities in order to celebrate what they believe life has to offer.

She takes a business approach to the digital world, through a consumer culture and insight-driven lens allowing her to challenge the limitations of digital. She prides herself in the ability to identify the opportunities that allow digital to not only be the stepsister to the campaign but the carrier of the communication.

She’s had the pleasure of challenging her strategic thinking and creative approaches through campaigns and projects for brands such as, SiMODiSA Association, Furaha Afrika Holding, Nedbank, Primedia, Harvestime and Telkom. #VIBES

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