Before Public Relations embraced the term, ‘influencer’ and jingles still ruled the radio scene, our Co-Founder, CEO and Head of Client Service Sipho Ntabeni’s passion for creating memorable experiences was ignited.

He got the opportunity to create seamless 360 approaches for brands across-the-line, he realised that brand communications are about more than the purchase or even the experience itself – it’s the feeling (heard that before?).

He leverages on the thing that triggers consumers to buy into the brand, not only out of the need for the product or service, but also the feeling that they associate with the brand, its VIBE. He achieves this through his multi-faceted persona that allows him to confidently adapt to any situation and environment.

And what if he doesn’t have all the answers? He leans on his team for their understanding and knowledge of the industry, experts in their crafts. Remember, Rome wasn’t built in a day, let alone, by one person.

To date, he has worked with brands such as ABSA, FNB, Jägermeister, KFC, Hyundai, Lays, Dorito’s, Simba, Nik naks, Shield, Ponds, Dove, Playboy & Playboy deodorant Travel channel and Food Network, to name but a few.