To create a digitally-led campaign that educates and drives awareness of the new Iron tablet supplements that are now offered to donors by the SANBS after giving a blood donation.
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Our Vibe
We conceptualised and executed a digitally-led campaign that used a digital street quiz and digital series to #IronThingsOut.
The campaign was led by multiple media personalities /Influencers who helped us have a conversation styled show. Where we answered some important questions around blood donation, donor health and more importantly the importance of taking iron tablet supplements as a donor as well as Ferritin Testing. This was supported by internal elements for the staff to help remind them to give out the supplements after donating as well as an activation at certain donation drives.
The Results
The campaign reached over 3 391 864 potential donors on social media.
The campaign reached a further 975 860 potential donors via radio.
We had amazing numbers through Google Ads and an above average click rate of 4.6%.
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