To create a digitally-led campaign that aims to drive wellness education across the spectrum by touching on the various facets that a human being would need to tackle, in order to follow a healthy lifestyle.
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Our Vibe
We conceptualised and executed a digitally-led campaign that utilized well known influencers who formed part of our experts that would be sharing important wellness information on topics such as fitness, diet and nutrition, mental health and all aspects that our donors need to stay healthy and keep donating. Our communication was driven through the hashtags #WellnessWithSANBS and #HealthyTogether.
The Results
The campaign reached over 15 043 965 people over the campaign period, across digital, social & radio
The campaign had engagement of over 48 000+ people
We had amazing numbers through Google Ads and an above average click rate
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