To create excitement and hype around the launch of the new Southgate Mall Food court from 25 November 2020 that will re-ignite Southgate Mall as the mall of choice for Families in the South.
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Our Vibe
We conceptualised and executed an extremely successful launch event that highlighted Southgate Mall as the “Melting pot of the South”. We co-ordinated all social media and digital communication pre and post the launch for consumer engagement online.
We further managed all aspects of the launch event from end to end which included the setup of the launch event, sound, flow, RSVP management, PR and interviews on the ground, the food experience and troubleshooting on the day.
The Results
Over the launch day period,
We reached 23 525 people on social media
Got 25 200 impressions
Had 6779 engagements
VIBE was then retained as one of Southgate Mall’s preferred creative and executional agencies.
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