We conceptualised “Harvestime, Anyday Is A Fryday”, A digital and instore led campaign that encouraged consumers to make their very own favourite takeaways at home with the NEW Harvestime Slap Chips product range.

Instore we encourage shoppers to head to their nearest Shoprite store Nation wide, enter the competition via our USSD mechanic ensuring sales.

On digital consumers were encouraged to try out the NEW Harvestime Slap Chips at home for themselves.

Share their favourite slap chips recipes with brand on its social media platforms to increase engagement.

To achieve a great VIBE, we created the campaign key visuals (for both instore & digital) that could be implemented across instore POS elements, food recipes and produced a digital-OOH advert that helped create awareness and further drive the promotion with our key shopper communities.

The advert was flighted across key national taxi ranks in Johannesburg, KwaZulu Natal and the Limpopo. Province.

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