Hyundai embarked on an exciting journey to launch their new dealerships in Amanzimtoti, Durban Central, Fourways, and Benoni through an activation campaign designed to increase visibility, drive sales, and boost foot traffic.
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Our Vibe
To answer Hyundai’s brief, we created an immersive experience at the four dealerships called the Hyundaiverse. This family-friendly activation combined food, fun, and interactive engagements that allowed attendees to explore and connect with Hyundai vehicles in an exciting way. We curated a mix of games and activities for both kids and adults, distributed Hyundai merchandise, and ensured strong brand visibility by driving awareness of the dealerships and their range of vehicles.
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