To create an experience at the Zee Nation Fest that brings to life Lucky Star’s key message, “The Taste of Home”. The experience should resonate with the brand’s youth consumer and further drive brand love and recognition.
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Our Vibe
We conceptualized an event space that gave consumers ”The Taste of Home” by creating unique event spaces that felt like home.
This included:
- The Lounge: Which was our lounge area where event guests got to relax and kick back.
- The Kitchen: Which was anchored by our food truck that sold brand integrated street food.
- The Wardrobe: Which housed our unique Designer Emporium merchandise that consumers could buy on the spot or on our website.
- The Playroom: Where guests could engage in various brand activities and stand a chance to win branded novelties and merch!
The Results
Over 5 000 feet into the activation area throughout the day (incl. return feet)
Over 1 000 playroom participates (Lucky Fish & Match the Product game)
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