VIBIN

What we did

Digital

Client

Shein ZA

Completion

2024

SHEIN x SPHOKUHLE

The client's VIBE

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SHEIN ZA wanted to create an impactful campaign that would resonate with the South African market in order to drive an uptake of sales specifically for Black Friday, but moreover, to drive sales over the summer period (Nov – Jan). They wanted this campaign to be anchored by an influencer who would collab with the brand as the face of SHEIN for this period. 

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Our Vibe

VIBE Partnered with Sphokuhle (S.crumptious), to curate a 30 x looks Lookbook that would anchor the campaign, and be used to drive sales over the campaign period. The lookbook focused on Elegant, Casual Chic, Party vibes and Beach breeze themes, and VIBE produced stunning visuals that lived on the SHEIN Website and billboards in Gauteng & Western Cape, created impactful social media video ads, and further managed Sphokuhle, ensuring deliverables were met. VIBE further amplified this campaign through PR efforts and influencer collabs which further grew the campaign’s visibility and impact.

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The Results

For this campaign, we achieved the following results:
  • Increase of 70% on influencer impressions
  • 50 Million+ campaign impressions
  • 100% positive campaign sentiment
  • Increase of 1337% on brand impressions
  • Over R25 Million Out of Home ROI achieved
  • Over R32 Million Public Relations AVE achieved
  • Campaign featured in; Hype magazine, The Bubblegum Club, BizCommunity, IOL, YoMzansi
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