VIBIN

What we did

360 strategy

Client

Cresta Shopping Centre

Completion

2021

Cresta Rooftop Market

The client's VIBE

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To bring to life a 2-day Halloween Rooftop Market for Cresta Shopping Centre in collaboration with Popping, that would provide an enjoyable experience to mall patrons, increase shopper dwell time in the mall, and further position Cresta as the preferred shopping centre within the catchment area.

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Our Vibe

We were tasked with bringing the kiddies area, photo booth and Halloween themed décor to life for the market, and we ensured the kiddies area was filled with fun activities such as face-painting for kids and parents, haunted jungle gyms, and arts and crafts such as painting your Halloween face masks. We had promoters present at the event to excite consumers about the overall experience, co-ordinate certain areas and ensure the guest experiences were top-notch. We further managed and facilitated the PR for the event.

The Results

Over 4 000 people attended the market over the 2-day period.
Great PR coverage with multiple media attending and writing about the event.
The event met and surpassed client expectations and VIBE has been named a key preferred supplier for Cresta.
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