VIBIN

What we did

Experiential

Client

McCain

Completion

2021

McCain Dishruption

The client's VIBE

Schedule a call

McCain placing itself as the food of choice amongst distributors wanted to reach out to locally independent owned small-medium food businesses across the country and get them to start buying and using McCain products for their businesses. “Dishruption,” a competition was created where they invited the small businesses to submit their McCain inspired dishes and stand a chance to be 1 of 10 Dinners to WIN R50 000in prizes (R25 000 cash for the business, R20 000 in PR and R5 000 in McCain stock). VIBE was asked to film/shoot the judging process as they narrowed down their selection from top 15 to top10.

‍

No items found.

Our Vibe

We went across the country and visited our biggest cities Johannesburg, Durban and Cape Town to create  
1-2 minute episodes that could live on social media as a docu-series filming the judging process with Lukas Nangolo (McCain Brand Manager), Lorraine Makhura (McCain head of R&D) and the world-renowned chef Pete Goffe-Wood, as the main judging panel. We captured everything that brought this series to life, from the judges to the chefs and their food.

‍

The Results

We are not at liberty to disclose these results, due to VIBE's role being of a content creation nature as opposed to overall campaign management.
Start the conversation

Let's start building binge-worthy experiences for your customers

Schedule a call
@vibe_experiential

Let's get to
know each other

Follow us