VIBIN

What we did

Experiential

Client

McCain

Completion

2019

McCain True Love Festival

The client's VIBE

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To create an engaging and interactive experience on the McCain stand, for women in attendance at the first annual True Love – All A Woman Needs Festival.

To communicate McCain’s new messaging ”Growing Together” whilst uplifting women, and giving patrons the opportunity to directly interact with the brand.

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Our Vibe

We conceptualised and executed an engaging activation that drove engagement and awareness.  While communicating McCain’s family messaging #GrowingTogether.  We created a sharable photo experience for patrons with relevant veggie props to celebrate the queen in every woman in attendance and to stay true to the brand.
We further curated a food sampling experience for patrons to engage with McCain products.
Our menu included McCain Stir-fry wraps as well as, new and exclusive McCain veggie ice-creams.
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The Results

Generated over 650 return feet to the McCain stand and over 300+ pictures captured at our activation stand.
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