VIBIN

What we did

360 strategy

Client

Milo

Completion

2021

Milo Play It Cool

The client's VIBE

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To create a strong BTL in-store activation in Gauteng, KZN and Western Cape, that successfully uses Nestle Milo branded novelties to incentivize target consumers to purchase Nestle Milo out of season. Further to this, we need to leverage strong brand visibility and an effective mechanic to generate interest in the promotion and successfully reach a data acquisition target of 20 000, linked to the number of giveaways available for promotion.

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Our Vibe

We conceptualised an interactive in-store activation called “Play it Cool with Nestle Milo this Summer” that encouraged consumers to purchase Nestle Milo and then come to our stand to play to win instant prizes. Consumers with high scores got to play a pick a box game on a tablet to stand a chance to win Sportsman’s Warehouse vouchers, a way in which we merged major stakeholders.
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The Results

  • Campaign archived an 99.2% record high sales growth (Actual sales of 37, 962 VS 19,054in the previous quarter for the brand)
  • Over72 500 consumer interactions Nationally over the activation period
  • Exceeded the acquisition target of 20 0000 by 3 684.
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