VIBIN

What we did

360 strategy

Client

Southgate Mall

Completion

2021

Southgate Festive Cheers

The client's VIBE

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To create a fun, family friendly and engaging festive campaign for the mall that would garner great PR, create excitement for patrons and drive feet into the mall. Which highlights Southgate Mall as the “MELTING POT OF THE SOUTH” that offers the pinnacle of shopping and entertainment for the community of the South.

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Our Vibe

VIBE Experiential Agency conceptualized and executed an engaging festive campaign called “Southgate Festive Cheers”, which was a campaign that aimed to spread festive cheer to the people of the South.
The community deserved some form of joy and happiness, especially because of the COVID-19 pandemic and the looting that happened in the south of Johannesburg’s community in July 2021.
This campaign saw Southgate mall become the hub of activity throughout the festive season but also the community’s first choice in an entertaining and engaging shopping experience during this period. With that, the mall had multiple activities that kept patrons entertained or offered some form of value to consumers.
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The Results

Reached over 246 244 people over the 3 week campaign period and a total PR AVE value of R510 287,87.
Campaign duration: 10 -24 December2021.
 
The campaign reached 43 739 people on social media.
We had 53 179 impressions from the campaign.
  
Gratitude/Wish Tree - Total participants = 315 pax over the campaign period.
Kiddies Area - Total Participants =287 kids over the campaign period.
Complimentary Gift Wrapping - Total participants = 344 pax over the campaign period.
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